According to the American Society for Aesthetic Plastic Surgery, cosmetic procedures across the country are on the rise. In Knoxville, Knoxville Institute of Dermatology is seeing a similar increase in demand for cosmetic procedures. Americans spent more than $13.5 billion in 2015 on cosmetic procedures. That’s an increase of $1.5 billion from 2014 to 2015.Since 2010, nonsurgical cosmetic procedures have risen more rapidly than surgical ones. Cosmetic skin procedures rose 44 percent compared to a 17 percent increase in surgical cosmetic procedures.Botox injections, hyaluronic acid (including Juvederm and Restylane), hair removal, chemical peels and microdermabrasion led the nonsurgical category. Botox injections are by far the most popular nonsurgical cosmetic procedure, performed more than 6.6 million times in 2014. Amongst cosmetic laser procedures, Fraxel Laser and Clear+Brilliant Laser are some of the most popular.One demographic driving the increased utilization of cosmetic procedures is the millennial generation. Millennial are one of the fastest-growing demographics for cosmetic procedures. Almost 2/3 of physicians surveyed reported an increase in millennials seeking cosmetic procedures. Botox Cosmetic is the most frequently requested procedure. One reason for this that that more emphasis is being placed on “early maintenance,” utilizing mild tweaks at an earlier age to delay the need for more invasive plastic surgery at a later age.At Knoxville Institute of Dermatology in Knoxville, TN, our most common cosmetic procedures are Botox Cosmetic, Fraxel Re:store Dual, and Clear+Brilliant. Our goal is to assist our patients achieve a more youthful appearance without looking “done”. Patients in Knoxville typically don’t want an over-the-top appearance, they simply want to retain their healthy skin. All of the dermatologists at Knoxville Institute of Dermatology are focused on helping their patients look their best.